Description: 1993 SOA Annual Meeting, New York. This session is about product design and pricing of products with bonus features. Topics included: 1. The need for maximum long-term benefits. 2. Designs that maximize long-term benefits. 3. Reasons we should focus on benefits and not cash values. 4. Principles of equity behind bonus features. 5. A practical method to define equity. 6. A summary of current regulatory activity. 7. The definition of equity. 8. The need for cash values. 9. Reasons for considering maximum limits on non-guaranteed elements. 10. Disclosure of non-guaranteed elements. 11. Reserving practices.